Tag Archives: higher ed

SMUG – First contact

There are over 50 facebook pages that represent the university I work at. When I started there wasn’t anyone paying attention to this kind of stuff. As Interactive Marketing Director, I took it upon myself to first try and find all the social media sites that represented the university, second, to try and find the managers of them and third, to create a method of communication with them. After months of research where I found virtual tons of social media sites, I decided to start a SMUG (Social Media User Group).

This is the first email I sent to all the managers that I could find:

You are all receiving this email because you are all managers on Facebook pages that represent the university in some way, shape or form.

I had quite a time finding you all and I’m sure I missed some. I attached a Google Spreadsheet of the pages, profiles and groups that I found. Please take some time to look it over and let me know if you can fill in any blanks, or add some pages that I missed.

The reason for all this is because I am starting an informal  Social Media Users Group (SMUG) and you are all invited.

The main goals I’m hoping to achieve with this group are:

  • An awareness of all the facebook pages (and other social media) that represent our university
  • Open up university-wide communication channels so we can help each other spread our messages to more audiences
  • Share and discuss tips and tricks to help us all keep our social media sites successful

If you know of someone who should be added to this list or if you would like to be removed from this list, please let me know.

PS. Other social media such as Twitter, YouTube, Blogs, photo sharing, etc. will be mentioned soon.

The Google Spreadsheet was very simple only having three columns: Page/Profile/Group Titles, Managers, and URLs. Afterwards I added pages to the spreadsheet that included the other types of social media: blogs, Twitter, YouTube, Photos, and Linked-In.

The responses I received from this email were positive and constructive.

  • I added a few more pages and managers to the list.
  • I helped some people delete their Facebook page that they forgot about a few years ago.
  • Some people, pleased with the support, requested I help them start new Pages.
  • I was notified that the word “Administrator” was spelled incorrectly on my spreadsheet.

All in all, I think the first contact was successful.