Tag Archives: office life

Social media plan for a big shindig

Gala ReceptionOn June 22, SMU celebrated the last big bash of their Centennial year.

I started working here in January, pretty much in the middle of all the planning and events that were happening all over the place. All of my co-workers were completely stressed and the phrase “after the Centennial” was frequently spoken. I realized early on that I would never find out what “normal” is here until “after the Centennial.”

My part of the Centennial was social media coverage. I started pushing out facebook posts for the All-School Reunion and Red Carpet Centennial Gala months before the weekend arrived. The posts consisted of historical photos of campus and faculty members (these were much loved – or liked, to use the Facebook term), links to the newsblog articles regarding the events and a bunch of other status updates that described different aspects of the events. I had a google spreadsheet that I used for planning the content that would go out to the various facebook pages, and twitter.

The facebook pages consisted of three accounts that I have admin rights to. The majority of the posts went out on what I like to call the main facebook page, smumn, which has the most followers. Some of the posts were shared on the SMU.SGPP and the smumnalumni pages. A student worker was in charge of  a weekly trivia game on the alumni page which seemed to be popular. Every tweet was tagged with #smumn100. Once Facebook enabled their hashtags, I tagged every post on Facebook as well.

About a week before the big weekend, I started directing our followers to the smumnalumni page. The goal was to turn the conversation over to that page since the weekend was really targeted towards our alumni audience. I reminded the other two pages’ audience that the weekend updates would all take place on the alumni page. From the time I started directing traffic to that page and throughout the weekend, the alumni page gained 44 followers which is more than it gained in the last three months added together.

During the entire weekend, I ran myself ragged going to as many events as I could to take a few photos and post them on the alumni facebook page and on twitter. I used my iPhone to do this with the Hootsuite and Pages applications. It would have been ideal to have a team and assign a few people to each event so it could have been covered better, but that didn’t happen. I planned on using Instagram for photos, but that didn’t happen either.

After it was all over I started experimenting with Storify, RebelMouse, Scoop.it, and Tagboard for getting the hashtag story out to our followers.

Storify seems to be the most popular – it was always at the top of the list when I did a google search for aggregators, hashtag compilers, etc. I didn’t love it. It had a hard time pulling facebook posts in which is where most of the conversation took place pre-event and I wanted to get the whole story out there.

RebelMouse was the easiest – it pulled in everything. That was a problem; it pulled in everything. When I attached it to the alumni facebook page, it didn’t stop at the #smumn100 hashtag, it pulled in a lot more than that, which I had to manually delete. And, as far as I could tell, you could only attach one facebook page to it so all the posts I made pre-event were again neglected.

Scoop.it would have been the best, had I used it from the beginning. It is really easy to manage what you want scooped and it looks great in the feed. I haven’t promoted the scoop.it feed to anyone but it had views. Strange. Anyway, the downside of this is going back in time – utterly impossible. I don’t see a way to date the posts on their original posting date – it appears in your feed on the day you “scooped it” which makes things out of order. I used Scoop.it in the past and was an avid user but I just didn’t think of it in time for this event. I will, for sure, use this for the next one though, from day one.

Tagboard has a great look to the feed, but again, I didn’t love it. The free version was a little limiting, you can’t edit what gets out there and we’re not interested in purchasing anything at this time.

My experience with this event has brought me to the following conclusions:

  • Get a team to cover everything better, not just one person trying to cover everything half-assed.
  • Start compiling the story from day one using scoop.it. Don’t wait until afterwards to try and find everything.
  • The content calendar worked great – keep using that.
  • The hashtag worked great too – in fact that was the key
  • Promote the hashtag as soon as you create it and frequently there-after – don’t wait until a few days before the event.
  • Carry an extra charger for the iPhone during the event and up your data plan for the month – unless of course you can use a company phone. I had to use my personal one – which is another reason I didn’t get Instagram set up in time for it.

>Time Warp

>Why is it that when you get some time out of the office, your first full day back seems like an eternity?

When there is 15 minutes left of the day and the clock has been running backwards all afternoon, the eyes are rolling towards the back of the head, the strongest drowsiness hits.

10 minutes left of the day, all the projects have been put away and the desk sort of cleaned off.

5 minutes to 5:00 … I just remembered I needed to take care of something, it will only take a minute.

5:20 – Time to go home now. What? 5:20? How did that happen? A minute ago it wasn’t even 5 yet.

>Just another day at the office

>Right now, if someone would walk into the office, they would see, my co-worker wearing sunglasses and putting on lip stick. Me, with a huge TV stand in my cubicle watching what looks like court TV. Actually its the city council meeting and I’m recording it… well, who really cares about that. Anyway, then they will see the maintenance guy laying on the floor with a jug of what looks like peanut butter and from this angle it looks like he’s smearing it all over the carpet.

>It just gets better

>I saw it out of the corner of my eye – this big black thing coming at me, I’m thinking, BAT!
I also heard it at the same time – a buzzing noise, I’m thinking BEE!

I duck my head and start flailing my arms. I think I even screamed a little.

When it finally flew away from me, I noticed it was only a huge granddaddy fly. I also noticed that someone had walked into the office at the same time and witnessed the whole thing.

>Things are never easy

>I was just minding my own business. An innocent bystander, …

After I finished brushing my teeth this morning, I wiped my mouth off with a towel. I felt a strange hardness rubbing my lip and my first thought was, gross! a hard toothpaste blob, courtesy of one of the kids.

But then I felt pain. I pulled the towel away to look at it and there, glaring at me, was a black and yellow striped bit of nastiness. I squeezed the towel with all my strength thinking “DIE, DIE, DIE!” then I plunged the towel in the sink and soaked it in water for at least 5 minutes thinking “DROWN, DROWN, DROWN!” How long can a wasp hold it’s breath?

I pulled the towel out of the water, carefully, looking for it.

Careful. Careful.

WTF?

It was gone! I looked for it everywhere but didn’t find it. It didn’t leave the towel, I saw it there. It was still in the towel when I squished it.

My bottom lip is swelling like I just got a shot of botox, and throbbing. My heart’s racing because not only am I a little ticked that I got stung, but I’m also scared to death of bees. And there is one pissed off wasp somewhere in my bathroom.

I looked and looked all over for it, because I didn’t want my kids to have to deal with it, and it was no where to be found. I even wondered if I swallowed it, but no, that couldn’t have happened. It just plain disappeared.

All confused, hurt, and still bleary eyed, I continued to get ready for work, quickly because now, after all that, I was running late.

I pulled out of the driveway and stopped at the stop sign at the end of my street and took a right turn. I get to the end of the street at the next stop sign and, Wait a minute, where am I? Where am I going?

WTF?

I took a wrong turn! I usually take a left turn at the first stop sign. Even my auto-pilot is on the fritz today.

I wonder what the rest of the day will be like.